Macmillan strong-armed Amazon into raising prices on big press versions of e-books. I disagree with Amazon’s optimism that other major publishers won’t follow Macmillan — I think they will.
Amazon’s Kindle Team says, “We don’t believe that all of the major publishers will take the same route as Macmillan. And we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.”
That is exactly what I’ve been thinking. Let the major publishers raise e-book prices. It’s already established that lower priced e-books sell far, far better, and there’s more to be made from the volume sales. Big publishing’s big prices will drive price-conscious e-book readers to try reading lesser known small press titles.
Being that I’m starting to venture myself into small press e-book publishing, this is all good news to me.
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